5 Streetwear brands to check out in Seoul

Yassssssss~ Guess who’s back! Now I finally have time off my hands to focus on this space to continue my mission to push the streetwear scene in Asia. To start things off, I’m going to start with a topic I have been meaning to write for the longest time. If you followed my Instagram, you would know that I went to Seoul earlier this year. And damn, their streetwear game is hella strong. You actually find ahjuumas (middle-aged ladies) wearing Air Force 1s and longline bomber jackets (Say what~).

So with a thriving streetwear scene in the Korean capital, no doubt there is an abundance of opportunities for streetwear labels to sprout and grow over there. And amongst all of them, here are my favourite brands that you should definitely check out when you head to Korea.

1) A Piece of Cake (APOC)

As the name suggests, adopting the Korean streetwear style is effortless with A Piece of Cake. Playing with basic tees, most of its merch comes in an array of colors. The brand’s quirky logo makes up the graphic on the apparels, setting a playful yet minimalistic vibe. While it may be pretty low key in the Asian market, APOC is steadily winning the hearts of streetwear players in Seoul; as its apparels are often spotted on K-Pop artists and South Korean media. If candy minimal is your thing, be sure to check out APOC here.

Featured – Stripe Cake Logo 1/2 Tee in ‘BlackPink’ and Cake logo cap in Pink

Featured – Neon Blouson in Denim

A Piece of Cake
A Land Hongdae
Mapo-gu, Seoul 357-4 Seogyo
Click here to see more stockist

2) Ader Error

Perhaps one of the better known Korean brands out here, Ader Error is known for its use of bold colors, quirky graphics and witty slogans in designs. Besides these, its apparels are made with distinctive silhouettes too.  The brand plays with oversized cuttings that is all the rage now in the streetwear scene (think Vetements), as well as unique color or texture blockings in some of its collection. Ader Error has since caught the attention of the international scene since it got featured on Hypebeast and Highsnobiety numerous times.

Ader Error
26, Itaewon-ro 36-Gil
Yongsan-gu, Seoul
Click here to see more stockist

3) Cres. E Dim. / Dim. E Cres.

Fusing high fashion with street influences, the labels founded by Kim Hong Bum shows another side of Korean fashion. While it is clear that the designs take on a witty personality; using bright pops of colors and bold silhouettes, the two labels present different aesthetics. Cres. E Dim could be considered as the high end label, delivering sculptural pieces with a more refined appeal. Where else casual basics, loud colors and sporty silhouettes make up the bulk of  the collections for the light-hearted Dim. E Cres. One thing’s for sure, Cres and Dim definitely got you covered even if you have a style preference on extreme ends of the spectrum.

Cres. E Dim.
Common Ground headquarters retail (COMMON GROUND SHOP)
Gwangjin-gu, Seoul COMMON GROUND SHOP, SM East second floor
(2F, SM Dong, Gwangjin-gu, Seoul) 

Click here to see more stockist

4) BrownBreath

This is one brand the boys have to look out for. Just hitting its 10 years mark, BrownBreath has already established itself as the forerunner in the Seoul streetwear scene. BrownBreath carries an extensive range streetwear staples including slogan tees, sweats, button shirts, outerwear, pants, caps and various accessories.  While the primary palette is more masculine, the clothier has its fair share of female fans too.

The label also has a sub-line called BLC that produces bags, which are as functional as they are stylish. With the aim to promote culture and lifestyle through its brand, BrownBreath also started an initiative called Project B that introduces different culture and shares the story of the people who are creating and leading different movements. With such an influence in the scene, it’s unsurprising that the South Korean label has earned the respect amongst its local street beasts.

Mapo-gu, Seoul Seogyo 1F 340-13
Click here to see more stockist

5) Stereo Vinyls

In a span of just three years, Stereo Vinyls has already carved an identity for itself. A London and Seoul based label pushing unisex urban garment, Stereo Vinyls seem to always bring the freshest and most interesting collections and collaborations to the table. Some of the notable collections include WuTang, Bart Simpson and Disney. The label’s house design adapts to the minimalistic, sporty design that appeals to the Korean market in terms of silhouette and colors, while visual elements such as illustrations and typography takes influence from European streetwear. A perfect marriage of East and West, hop over to Stereo Vinyls e-store to cop their unique apparels.

Stereo Vinyls
Stocks at A Land
(Garosu Branch, Itawon Branch, Myungdong Branch,
Myungdong 2nd Page Branch, Sinchon Branch, Hongdae Branch)
Click here to see more stockist

* * All images credits to the respective brand’s website.